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13,685
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13,033
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11,756
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11,329
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10,065
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8,817
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8,760
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8,547
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7,992
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7,766
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6,542
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6,030
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Görg, Holger
205
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174
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170
Barry, Frank
144
Ó Gráda, Cormac
131
Gierl, Heribert
125
Nolan, Brian
124
Han, Heesup
123
Belk, Russell W.
120
Bauer, Hans H.
119
Callan, Tim
114
Phau, Ian
112
Mattila, Anna S.
111
Pelsmacker, Patrick de
110
Huber, Frank
107
Grunert, Klaus G.
105
Kaiser, Harry M.
100
Tol, Richard S. J.
99
Kelly, Elish
98
O'Donoghue, Cathal
96
Wiedmann, Klaus-Peter
95
O'Connell, Philip J.
93
McGuinness, Séamus
88
Grewal, Dhruv
86
Herrmann, Andreas
86
Lusk, Jayson L.
86
Eisend, Martin
85
Foxall, Gordon R.
85
Walsh, Brendan M.
85
FitzGerald, John D.
83
Dwivedi, Yogesh Kumar
82
Sheth, Jagdish N.
82
Lyons, Sean
81
McQuinn, Kieran
81
Khare, Arpita
80
Madden, David
79
Anderson, Simon P.
78
Bergin, Adele
78
Usman, Osly
77
Septianto, Felix
76
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International Monetary Fund
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International Monetary Fund (IMF)
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Economic and Social Research Institute <Dublin>
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Verlag Dr. Kovač
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Information Resources Management Association
31
Books on Demand GmbH <Norderstedt>
30
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30
HAL
30
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28
Institut für Demoskopie Allensbach
27
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27
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26
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25
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24
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23
Internationaler Währungsfonds
23
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22
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21
Committee on Industrial Organisation
20
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Journal of retailing and consumer services
2,006
International journal of hospitality management
826
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782
Psychology & marketing
759
NBER working paper series
646
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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SpringerLink / Bücher
589
The economic and social review
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European Journal of Marketing
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Journal of Consumer Marketing
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
455
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440
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426
Journal of marketing communications
425
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
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Tourism management : research, policies, practice
389
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
373
The journal of brand management : an international journal
373
Journal of marketing management : MM
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of retailing
357
Journal of marketing
355
Working paper / The Economic and Social Research Institute
355
Journal of advertising : official publication of the American Academy of Advertising
347
Marketing letters : a journal of research in marketing
347
Journal of international consumer marketing
345
International journal of advertising : the quarterly review of marketing communications
337
Journal of the Academy of Marketing Science
330
Technological forecasting & social change : an international journal
329
Cogent business & management
323
International journal of advertising : the review of marketing communications
316
Young consumers : insight and ideas for responsible marketers
312
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Other ZBW resources
4,290
USB Cologne (EcoSocSci)
3,779
RePEc
3,054
EconStor
1,697
BASE
249
OLC EcoSci
57
ArchiDok
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Showing
61
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70
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date (oldest first)
61
Advertising
in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
62
Advertising
targeting
young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
63
Competitive target
advertising
and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
64
Perceived influential aspects of TV
advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
65
The persuasive power of the fourth estate : estimating the effect of
newspaper
endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
66
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
67
Advertising
and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
68
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
69
Attitudes of Indonesian mothers toward food
advertising
directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
70
Buy what is advertised on television? : evidence from bans on child-directed food
advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
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