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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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The use of collaborative midterm student evaluations to provide actionable results
Veeck, Ann; O'Reilly, Kelley; MacMillan, Amy; Yu, Hongyan - In: Journal of marketing education : JME 38 (2016) 3, pp. 157-169
Persistent link: https://www.econbiz.de/10011665007
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Considering a marketing degree? : student perceptions of general versus specialized majors
Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; … - In: Journal of marketing education : JME 44 (2022) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10013268044
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley; Mumuni, Alhassan G.; Newell, Stephen J.; … - In: The journal of product & brand management 26 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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The role of vendor in eCRM tool development
O'Reilly, Kelley; Paper, David - In: Qualitative market research : an international journal 12 (2009) 4, pp. 404-427
Persistent link: https://www.econbiz.de/10003893300
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An exploratory look at attributes of Internet use and adoption by franchisees
O'Reilly, Kelley; Ugray, Zsolt - In: International journal of e-business research : an … 6 (2010) 3, pp. 15-33
Persistent link: https://www.econbiz.de/10008649854
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How young, technical consumers assess online WOM credibility
O'Reilly, Kelley; Marx, Sherry - In: Qualitative market research : an international journal 14 (2011) 4, pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
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Demystifying grounded theory for business research
O'Reilly, Kelley; Paper, David; Marx, Sherry - In: Organizational research methods : ORM 15 (2012) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10009521535
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Can CRM survive integrating franchisees with a corporate giant?
O'Reilly, Kelley; Paper, David - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 1, pp. 47-73
Persistent link: https://www.econbiz.de/10009758884
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New product launch for eagle brand : marketing management case study - A and B
MacMillan, Amy - In: Journal of business case studies 12 (2016) 4, pp. 177-197
Persistent link: https://www.econbiz.de/10011603807