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Multi-attribute market segment...
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93
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88
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Thaichon, Park
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Asia Pacific journal of marketing and logistics
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Psychology & marketing
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Showing
1
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10
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date (oldest first)
1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
Social media marketing in the Scandinavian industrial markets
Salo, Jari
;
Lehtimäki, Tuula
;
Simula, Henri
; …
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
Saved in:
3
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
4
Unfolding implementation in industrial market segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
Saved in:
5
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
6
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Saved in:
7
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
8
Das Kaufverhalten von Landwirten im Bereich landwirtschaftlicher Investitionsgüter und die Auswirkungen auf den Marketing-Mix landtechnischer Unternehmen
Zimmermann, Mareike
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001746498
Saved in:
9
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
10
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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