//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Airbnb : online targeted adver...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,095
Konsumentenverhalten
80,615
Experiment
44,017
Theorie
22,549
Theory
22,199
Werbung
13,870
Online-Marketing
13,165
Internet marketing
13,049
Advertising
11,339
Relationship marketing
9,922
Beziehungsmarketing
9,880
Brand management
8,725
Social Web
8,663
Markenführung
8,661
Social web
8,655
USA
8,319
Werbewirkung
8,003
United States
7,866
Advertising effects
7,777
Spieltheorie
7,239
Brand image
7,212
Markenimage
7,176
Game theory
7,086
Deutschland
6,688
Online-Handel
6,384
Online retailing
6,372
Customer satisfaction
5,923
Germany
5,884
Kundenzufriedenheit
5,746
Electronic Commerce
5,105
E-commerce
4,870
Markenartikel
4,723
Power
4,722
Brand
4,652
Service quality
4,621
Dienstleistungsqualität
4,568
Macht
4,503
Einzelhandel
4,446
Retail trade
4,381
Vertrauen
4,314
more ...
less ...
Online availability
All
Undetermined
51,298
Free
46,107
Type of publication
All
Article
96,317
Book / Working Paper
64,763
Journal
351
Other
132
Database
1
Type of publication (narrower categories)
All
Article in journal
78,693
Aufsatz in Zeitschrift
78,693
Graue Literatur
20,671
Non-commercial literature
20,671
Working Paper
20,423
Arbeitspapier
18,283
Aufsatz im Buch
8,616
Book section
8,616
Hochschulschrift
4,412
research-article
3,221
Thesis
2,966
Collection of articles of several authors
1,854
Sammelwerk
1,854
Aufsatzsammlung
1,279
Conference paper
808
Konferenzbeitrag
808
Konferenzschrift
659
Bibliografie enthalten
575
Bibliography included
575
Case study
564
Collection of articles written by one author
564
Fallstudie
564
Sammlung
564
Lehrbuch
486
Dissertation u.a. Prüfungsschriften
450
Textbook
397
Article
383
Ratgeber
336
Guidebook
310
review-article
297
Reprint
261
Conference proceedings
251
review
230
Amtsdruckschrift
215
Government document
215
conceptual-paper
204
Systematic review
175
Übersichtsarbeit
175
case-report
126
Handbook
121
more ...
less ...
Language
All
English
142,052
German
11,363
Undetermined
6,867
French
609
Spanish
196
Polish
143
Italian
101
Russian
97
Swedish
70
Dutch
44
Portuguese
44
Danish
40
Norwegian
34
Lithuanian
24
Finnish
21
Hungarian
21
Romanian
18
Croatian
14
Czech
12
Slovak
11
Serbian
8
Slovenian
6
Bulgarian
4
Chinese
4
Multiple languages
3
Old English (ca. 450-1100)
2
Arabic
2
Indonesian
2
Korean
2
Turkish
2
Afrikaans
1
Bosnian
1
Hebrew
1
Icelandic
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Sutter, Matthias
715
Güth, Werner
589
List, John A.
287
Fehr, Ernst
280
Falk, Armin
255
Charness, Gary
246
Villeval, Marie-Claire
240
Tyran, Jean-Robert
235
Huck, Steffen
204
Kocher, Martin
188
Villeval, Marie Claire
184
Gächter, Simon
174
Engel, Christoph
168
Riedl, Arno
164
Sefton, Martin
161
Normann, Hans-Theo
151
Martinsson, Peter
149
Weber, Roberto A.
149
Noussair, Charles
148
Sonnemans, Joep
147
Kerschbamer, Rudolf
146
Fischbacher, Urs
144
Lergetporer, Philipp
144
Irlenbusch, Bernd
137
Lusk, Jayson L.
130
Sheremeta, Roman M.
130
Eckel, Catherine C.
126
Gierl, Heribert
126
Schmidt, Ulrich
126
Müller, Wieland
125
Han, Heesup
123
Ockenfels, Axel
122
Belk, Russell W.
121
Balafoutas, Loukas
120
Brandts, Jordi
120
Masclet, David
120
Smith, Vernon L.
120
Deck, Cary A.
119
Carpenter, Jeffrey P.
118
Cason, Timothy N.
118
more ...
less ...
Institution
All
National Bureau of Economic Research
1,168
Springer Fachmedien Wiesbaden
260
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
195
Institute for the Study of Labor (IZA)
138
HAL
107
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
80
Université Paris-Dauphine (Paris IX)
73
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
67
OECD
65
IGI Global
61
CESifo
60
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
59
C.E.P.R. Discussion Papers
54
Tilburg University, Center for Economic Research
51
International Energy Agency
50
Tinbergen Instituut
49
Federal Reserve Board (Board of Governors of the Federal Reserve System)
47
Institut für Finanzwissenschaft, Fakultät für Volkswirtschaft und Statistik
47
Centre for Decision Research and Experimental Economics (CeDEx), School of Economics
44
European Association of Agricultural Economists - EAAE
43
Verlag Dr. Kovač
43
American Marketing Association
41
Groupe d'Analyse et de Théorie Économique Lyon St-Étienne (GATE Lyon St-Étienne), Faculté de Sciences Économiques et de Gestion
40
Center for Economic Research <Tilburg>
38
Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion
38
Friedrich-Schiller-Universität Jena
37
Thurgauer Wirtschaftsinstitut an der Universität Konstanz
35
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
34
Books on Demand GmbH <Norderstedt>
32
Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
32
EconWPA
31
Information Resources Management Association
31
Department of Economics, University of California-Santa Barbara (UCSB)
29
Tinbergen Institute
29
Edward Elgar Publishing
28
Nomos Verlagsgesellschaft
27
Agricultural and Applied Economics Association - AAEA
26
Forschungsinstitut zur Zukunft der Arbeit
26
Institut für Demoskopie Allensbach
26
Universität Mannheim
26
more ...
less ...
Published in...
All
Journal of business research : JBR
2,291
Journal of retailing and consumer services
2,005
Journal of economic behavior & organization : JEBO
1,594
NBER working paper series
1,159
Discussion paper series / IZA
1,117
CESifo working papers
902
Working paper / National Bureau of Economic Research, Inc.
898
International journal of hospitality management
888
NBER Working Paper
886
Management science : journal of the Institute for Operations Research and the Management Sciences
822
International journal of consumer studies
782
Psychology & marketing
779
Journal of economic psychology : research in economic psychology and behavioral economics
725
Experimental economics : a journal of the Economic Science Association
657
IZA Discussion Paper
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Games and economic behavior
629
Journal of behavioral and experimental economics
623
Economics letters
600
SpringerLink / Bücher
568
Journal of advertising research
529
European Journal of Marketing
526
Journal of Consumer Marketing
495
IZA Discussion Papers
468
Journal of marketing research : JMR
452
Working paper
449
Discussion paper
448
Discussion paper / Tinbergen Institute
444
Discussion paper / Centre for Economic Policy Research
441
European journal of marketing : EJM
434
Tourism management : research, policies, practice
427
Journal of marketing communications
416
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
408
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
401
CESifo Working Paper
394
Journal of marketing
383
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
378
Journal of travel and tourism marketing
372
The journal of brand management : an international journal
371
more ...
less ...
Source
All
ECONIS (ZBW)
145,108
RePEc
5,344
Other ZBW resources
4,288
USB Cologne (EcoSocSci)
3,415
EconStor
2,687
BASE
407
USB Cologne (business full texts)
251
OLC EcoSci
55
ArchiDok
9
more ...
less ...
Showing
31
-
40
of
161,564
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
The impact of creative media
advertising
on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
32
Exploring
advertising
as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
33
Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
34
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field
experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
35
Attention, recall, and purchase : Experimental evidence on online news and
advertising
Valletti, Tommaso M.
;
Veiga, Andre
-
2021
We conduct an
experiment
in which subjects read online news articles and are shown ads for brands next to these …
Persistent link: https://www.econbiz.de/10013230318
Saved in:
36
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
37
Close enough? : a large-scale exploration of non-experimental approaches to
advertising
measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
Saved in:
38
What cookie-based
advertising
effectiveness fails to measure
Tian, Min
;
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
39
Experimental designs and estimation for online display
advertising
attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
40
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->