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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

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The effect of brand equity and perceived value on customer revisit intention : a study in quick-service restaurants in Vietnam

Ly Thi Minh Pham; Hong Nga Do; Tuan Minh Phung - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 24 (2016) 5, pp. 14-30

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How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value

Chen, Lu; Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of air transport management 75 (2019), pp. 185-197

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Linking service quality at the cellar door with brand equity building

Nella, Athina; Christou, Evangelos - In: Journal of hospitality marketing & management 23 (2014) 7/8, pp. 699-721

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Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry

Rizomyliotis, Ioannis; Poulis, Athanasios; Apostolos, … - In: Journal of strategic marketing 28 (2020) 1, pp. 1-15

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Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

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Effect of value co-creation on customer satisfaction : the mediating role of brand equity

González-Mansilla, Oscar Luis; Serra Cantallops, Antoni; … - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 242-263

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The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan

Liu, Sheng-Wen - In: International journal of strategic change management : IJSCM 7 (2018) 2, pp. 160-173

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The effect of service quality on revisit intention : the mediating role of destination image

Manyangara, Masimba Elvis; Makanyeza, Charles; Muranda, … - In: Cogent business & management 10 (2023) 3, pp. 1-15

The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted a cross-sectional survey. Findings show...

Persistent link: https://www.econbiz.de/10014506391

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