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Resources for value co-creation in e-commerce : a review

Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136

Persistent link: https://www.econbiz.de/10010404458

Institutions and technology in the value co-creation process of restaurant consumers : a service-dominant logic perspective

Scarlett, Gabriella; Reksoprawiro, Ricky; Amelia, Novi; … - In: The TQM journal : the international review of … 34 (2022) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10013338036

The service revolution and its marketing implications : service logic vs service dominant logic

Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229

Persistent link: https://www.econbiz.de/10010359568

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

Persistent link: https://www.econbiz.de/10011552612

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Marketing agency/client service-for-service provision in an age of digital transformation

Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280

Persistent link: https://www.econbiz.de/10012196308

Types of consumer operant resources and co-creation in dialogical service relationships

Tarı Kasnakoğlu, Berna; Kalender, Yunus; Gökkaya, Hatice - In: Service science 14 (2022) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10013373237

Dialogic co-creation and service innovation performance in high-tech companies

Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271

Persistent link: https://www.econbiz.de/10011389327

Studying customers' resource integration by service employees in interactional value co-creation

Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164

Persistent link: https://www.econbiz.de/10011486995

Customer-to-customer value co-creation and co-destruction in sporting events

Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655

Persistent link: https://www.econbiz.de/10012260315

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