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Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

Creating online brand personality : the role of personal difference

Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10009754903

Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...

Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182

Persistent link: https://www.econbiz.de/10011529753

Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement

Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525

Persistent link: https://www.econbiz.de/10011483111

Online customer engagement : creating social environments through brand community constellations

Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806

Persistent link: https://www.econbiz.de/10011503583

What drives Facebook fans to "like" hotel pages : a comparison of three competing models

Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345

Persistent link: https://www.econbiz.de/10011499221

Territorial consumer behaviors on social media : a dark side of psychological ownership

Micu, Petru Dorin; Ashley, Christy - In: Journal of consumer marketing 39 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013165306

CEOs’ social media messages, perceived personality and M&A decisions

Gay, Evelyn - 2020

We explore the possibility of using CEOs' social media messages to measure their personality. We use independent observers to measure CEOs' perceived personality based on the popular Big Five personality model. We use M&A initiations to validate the quality of our Big Five personality measures....

Persistent link: https://www.econbiz.de/10012850426

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy

Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10012549666

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