Similar Search Results

Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores

Lindblom, Arto - 2023

1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...

Persistent link: https://www.econbiz.de/10014442231

Retailing in social virtual worlds : developing a typology of virtual store atmospherics

Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241

Persistent link: https://www.econbiz.de/10011372580

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330

Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers

Hefer, Yolandé; Cant, Michael C. - In: International business and economics research journal 12 (2013) 10, pp. 1217-1223

Persistent link: https://www.econbiz.de/10010200671

Sight : the last bastion of the brick and morter retailer to survive?

Nell, Corinne; Wiid, Jan - In: International business and economics research journal 13 (2014) 1, pp. 125-136

Persistent link: https://www.econbiz.de/10010251650

Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing

Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416

Persistent link: https://www.econbiz.de/10011862048

Stores accounts and stores control

Burton, John Henry - 1968 - 6th ed

Persistent link: https://www.econbiz.de/10000333450

Ladengestaltung

Gröppel-Klein, Andrea; Kühn, Jochen - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 315-336). 2009

Persistent link: https://www.econbiz.de/10003766070

The meaning of store image and store atmosphere in the store choice process

Renko, Sanda; Vignali, Gianpaolo - In: International Customer Behaviour and Retailing Research …, (pp. 61-71). 2006

Persistent link: https://www.econbiz.de/10003280090

Zum Einfluss von Verkaufsfläche und Standort auf die Einkaufswahrscheinlichkeit

Lademann, Rainer - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 143-162). 2007

Persistent link: https://www.econbiz.de/10003468093

1
2
3
4
5
6
7
8
9
10
Next
Last