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Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank; Dawar, Niraj; Geuens, Maggie; … - In: Journal of business research : JBR 68 (2015) 1, pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018
Persistent link: https://www.econbiz.de/10013276246
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The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie; Kessous, Aurélie; Magnoni, Fanny - In: Journal of business research : JBR 139 (2022), pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
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How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.; Adenughba, A. A.; Ademilua, A. V. - In: Inventi impact: SMEs (2018) 3, pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Corporate social responsibility : a license to copy new product ideas?
Bielesch-Zwiener, Bettina - 2017
Persistent link: https://www.econbiz.de/10012207450