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310
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291
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252
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246
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234
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228
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228
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225
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216
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214
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207
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207
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205
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203
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202
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196
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195
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195
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193
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193
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192
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192
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191
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189
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183
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176
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172
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172
Wise, David A.
172
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167
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164
Slemrod, Joel
164
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163
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161
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160
Borjas, George J.
160
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158
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599
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304
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231
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102
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date (oldest first)
1
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
2
Co-creation and the development of SME designer fashion enterprises
Millspaugh, Jennifer
;
Kent, Anthony
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011594914
Saved in:
3
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
4
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
5
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
6
Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
Saved in:
7
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
8
Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
Persistent link: https://www.econbiz.de/10011606467
Saved in:
9
Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
Saved in:
10
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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