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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley
;
MacMillan, Amy
;
Mumuni, Alhassan G.
; …
- In:
Journal of internet commerce
15
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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Considering a marketing degree? : student perceptions of general versus specialized majors
Atkin, JoAnn L.
;
Bowie, Anthony Alland
;
Cowley, Scott
; …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10013268044
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The role of vendor in eCRM tool development
O'Reilly, Kelley
;
Paper, David
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 404-427
Persistent link: https://www.econbiz.de/10003893300
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An exploratory look at attributes of Internet use and adoption by franchisees
O'Reilly, Kelley
;
Ugray, Zsolt
- In:
International journal of e-business research : an …
6
(
2010
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10008649854
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How young, technical consumers assess online WOM credibility
O'Reilly, Kelley
;
Marx, Sherry
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
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7
Demystifying grounded theory for business research
O'Reilly, Kelley
;
Paper, David
;
Marx, Sherry
- In:
Organizational research methods : ORM
15
(
2012
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10009521535
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Can CRM survive integrating franchisees with a corporate giant?
O'Reilly, Kelley
;
Paper, David
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10009758884
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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10
New product launch for eagle brand : marketing management case study - A and B
MacMillan, Amy
- In:
Journal of business case studies
12
(
2016
)
4
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pp. 177-197
Persistent link: https://www.econbiz.de/10011603807
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