Narrow search
Showing 1 - 10 of 73,491
Cover Image
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A. - In: The Routledge companion to advertising and promotional …, (pp. 146-158). 2013
Persistent link: https://www.econbiz.de/10010197572
Cover Image
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 13-31). 2013
Persistent link: https://www.econbiz.de/10009747391
Cover Image
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
Cover Image
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van; Torelli, Carlos J. - In: Cross cultural issues in consumer science and consumer …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011749707
Cover Image
Positive and negative sentiments towards other nations
Riefler, Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 89-109). 2017
Persistent link: https://www.econbiz.de/10011749724
Cover Image
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Cover Image
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John - 1992
Persistent link: https://www.econbiz.de/10000148921
Cover Image
Global strategy in the international advertising industry
Walters, Peter G.; Whitla, Paul; Davies, Howard - In: International business review : the official journal of … 17 (2008) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
Cover Image
The globalization of marketing services
Sorrell, Martin - In: The global market : developing a strategy to manage …, (pp. 207-216). 2004
Persistent link: https://www.econbiz.de/10002120164
Cover Image
Producer service firms in globalising cities : the example of advertising firms in Stockholm
Hermelin, Brita - In: The service industries journal 29 (2009) 3/4, pp. 457-471
Persistent link: https://www.econbiz.de/10003870658