Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai; … - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 3, pp. 95-112
The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside...