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A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling; Hung, Kuang-peng; Peng, Norman - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
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Stabilität von Verbrauchereinstellungen und einstellungsbasierter Marktsegmentierung
Müller, Henriette - 2013
Persistent link: https://www.econbiz.de/10009681856
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Using market segmentation to assess consumers' acceptance of organic eggs in Taiwan
Huang, Wan-Tran; Chien, Chun-yu - In: Trust and risk in business networks : proceedings of …, (pp. 631-641). 2006
Persistent link: https://www.econbiz.de/10003657048
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Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation
Madzík, Peter; Čarnogurský, Karol; Hrnčiar, Miroslav; … - In: International journal of services and operations … 40 (2021) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10012800778
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa - In: Journal of retailing 96 (2020) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
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Art museum visitor segments : evidence from Italy on omnivores and highbrow univores
Gurel, Eda; Nielsen, Axel E. - In: International journal of arts management 21 (2019) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10012060754
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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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Consumer market segments for biofortified iron beans in Rwanda : evidence from a hedonic testing study
Murekezi, Abdoul; Birol, Ekin; Oparinde, Adewale - In: Food policy : economics planning and politics of food … 66 (2017), pp. 35-49
Persistent link: https://www.econbiz.de/10012119003
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667