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Greener products : the making and marketing of sustainable brands
Iannuzzi, Al - 2017 - Second edition
Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Author -- Section 1: The Case for Greener Products -- Chapter 1: Introduction -- Things Will Never Be the Same -- What Caused This Shift? -- Constant Pressures on the Environment -- Mainstreaming of...
Persistent link: https://www.econbiz.de/10011840006
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Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
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Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, … - In: Sustainable marketing, branding, and reputation …, (pp. 178-194). 2023
Persistent link: https://www.econbiz.de/10014414212
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Akzeptanz ökologischer Produktalternativen : eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Rudolph, Katja - 2019
und Nachhaltigkeit Fach- und Führungskräfte aus Marketing und Vertrieb Die Autorin Dr. Katja Rudolph promovierte bei Prof … und Studenten der Betriebswirtschaftslehre mit den Schwerpunkten Marketing, Konsumentenverhalten, Konsumentenpsychologie …. Dr. Manfred Kirchgeorg am SVI-Stiftungslehrstuhl für Marketing, insbes. E-Commerce & Crossmediales Management der HHL …
Persistent link: https://www.econbiz.de/10012402340
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Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah - 2013
Persistent link: https://www.econbiz.de/10009722557
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Green materialities : marketing and the socio-material construction of green products
Fuentes, Christian - In: Business strategy and the environment 23 (2014) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10010258232
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Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May; Chua, Bee-Lia; Pipatpong Fakfare; … - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
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Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment
Marzouk, Omneya A.; Mahrous, Abeer A. - In: Journal of global marketing 33 (2020) 5, pp. 335-353
Persistent link: https://www.econbiz.de/10012313051