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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip; Islam, Nazrul; Mondal, Sandeep; Paul, … - In: Journal of business research : JBR 150 (2022), pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
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ICTs, media, and social networks use indicators in micro, small, and medium-sized companies : an overview in the context of the COVID-19 pandemic in Mexico
Zea Jiménez, Luis Alfonzo - In: Digital and Sustainable Transformations in a Post-COVID …, (pp. 299-327). 2023
Persistent link: https://www.econbiz.de/10014226100
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Adoption of emerging ICTs : the role of actors in a social network
Awa, Hart Okorie; Ojiabo, Ojiabo Ukoha; Eke, Best C. - In: Cogent business & management 3 (2016), pp. 1-19
This paper uses actor network theory (ANT) to provide further insight into ICT adoption framework by showing how the diverse actors in small service(s) businesses guarantee continuous adoption of emerging ICT amidst many influences. On the basis of purposive sampling, unstructured and...
Persistent link: https://www.econbiz.de/10012036921
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten; Diekmann, Christiane; Böhm, Vera - 2008
Persistent link: https://www.econbiz.de/10003597413
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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575