The advent of social media offers yet another set of communication channels which can brand add to integrated marketing … communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an …, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The …

New media and the new worlds of communication -- The cellphone and the Internet : the African communiscape -- The media …Within a short period of time, South Africa has made remarkable progress in the adoption of mobile and Internet … technologies. In this landmark study, R. Sooryamoorthy examines the development of communication patterns, social contacts and …