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Online relationship formation
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Beziehungsmarketing
45
Relationship marketing
45
Consumer behaviour
24
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24
Marketing management
18
Marketingmanagement
18
Lieferantenmanagement
15
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15
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11
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11
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10
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10
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6
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Palmatier, Robert W.
123
Fang, Eric
48
Huang, Minxue
30
Evans, Kenneth R.
14
Scheer, Lisa K.
10
Zhou, Nan
10
Grewal, Dhruv
9
Harmeling, Colleen M.
9
Kozlenkova, Irina V.
9
Steinhoff, Lena
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Zou, Shaoming
8
Henderson, Conor M.
7
Houston, Mark B.
7
Lee, Ju-Yeon
7
Moorman, Christine
7
Samaha, Stephen A.
7
Zhou, Yuanyuan
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Li, Xiaoling
6
Cai, Fengyan
5
Ganesan, Shankar
5
Heerde, Harald J. van
5
Lee, Jongkuk
5
Martin, Kelly D.
5
Moreau, C. Page
5
Sridhar, Shrihari
5
Tsang, Alex S.L.
5
Watson, George F., IV.
5
Weaven, Scott
5
Zhang, Jonathan Z.
5
Zhuang, Mengzhou
5
Lv, Linxiang
4
Quach, Sara
4
Thaichon, Park
4
Tsang, Alex S. L.
4
Claro, Danny Pimentel
3
Fisher, Gregory J.
3
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Journal of marketing
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Journal of the Academy of Marketing Science
31
Journal of retailing
13
Journal of business research : JBR
7
Journal of marketing research : JMR
7
MSI reports : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international marketing
5
European journal of marketing : EJM
4
Journal of Business Research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European Journal of Marketing
2
European journal of marketing
2
Journal of Contemporary Marketing Science
2
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2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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2
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Future-focused strategic marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Handbook of research on new product development
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Information systems research : ISR
1
Innovation: organization & management : IOM
1
International business review : the official journal of the European International Business Academy
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International journal of production economics
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Journal of International Business Studies
1
Journal of advertising
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Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
146
OLC EcoSci
28
Other ZBW resources
7
RePEc
5
BASE
2
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1
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
2
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
3
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
4
Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls
Palmatier, Robert W.
;
Miao, C. Fred
;
Fang, Eric
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10003483564
Saved in:
5
Trust at different organizational levels
Fang, Eric
;
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Li, Ning
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
Saved in:
6
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
7
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
8
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
9
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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