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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
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Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung; Yoon, Hye Jin; Lee, Sun Young - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
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"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon; Yoon, Hye Jin; Paek, Hye-jin; Reid, Leonard N. - In: Journal of marketing communications 18 (2012) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
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Association ambiguity in brand extension
Kim, Jooyoung; Yoon, Hye Jin - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
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What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung; Yoon, Hye Jin - In: Journal of advertising research 54 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010383779