Narrow search
Showing 1 - 10 of 71,973
Cover Image
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie; Jaramillo, Fernando - In: Journal of strategic marketing 28 (2020) 7, pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Cover Image
The transition from product to solution selling : the role and organization of employees engaged in current business
Levihn, Ulrika; Levihn, Fabian - In: Journal of business-to-business marketing 23 (2016) 3, pp. 207-219
Persistent link: https://www.econbiz.de/10011606388
Cover Image
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Cover Image
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Cover Image
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Cover Image
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, … - In: Industrial marketing management : the international … 45 (2015), pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Cover Image
Fail fast, sell well : the contingent impact of failing fast on salesperson performance
Friend, Scott B.; Ranjan, Kumar Rakesh; Johnson, Jeff S. - In: Industrial marketing management : the international … 82 (2019), pp. 265-275
Persistent link: https://www.econbiz.de/10012128080
Cover Image
The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
Cover Image
The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Persistent link: https://www.econbiz.de/10012669765
Cover Image
Digital transformation of business-to-business sales : what needs to be unlearned?
Mattila, Malla; Yrjölä, Mika; Hautamäki, Pia - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012584522