Narrow search
Showing 21 - 30 of 94
Cover Image
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole; Gelzinis, Adam; Beal, Virginia; … - In: Journal of advertising research 61 (2021) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Cover Image
Quantifying the target market for advertisers
Graham, Charles; Kennedy, Rachel - In: Journal of consumer behaviour 21 (2022) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10012813917
Cover Image
How persistent are duplication of purchase partitions?
Anesbury, Zachary William; Bennett, Dag R.; Kennedy, Rachel - In: Journal of consumer behaviour 21 (2022) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10012814004
Cover Image
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer; Kennedy, Rachel; McDonald, Colin; … - In: Journal of advertising research 53 (2013) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Cover Image
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 60 (2020) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Cover Image
Understanding shopper transaction data : how to identify cross-category purchasing patterns using the duplication coefficient
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 401-419
Persistent link: https://www.econbiz.de/10011586161
Cover Image
Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Cover Image
Marketing is scrambled : all evidence-based theorists are invited to breakfast
Kennedy, Rachel; Hartnett, Nicole - In: Australasian marketing journal 26 (2018) 4, pp. 303-306
Persistent link: https://www.econbiz.de/10011965370
Cover Image
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 41 (2018), pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Cover Image
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864