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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina; Urbonavicius, Sigitas - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
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Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 39 (2022) 9, pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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Event-related attributes affecting donation intention of special event attendees : a case study
Inoue, Yuhei - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 349-366
Persistent link: https://www.econbiz.de/10011458190
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First-year donation behavior and risk of supporter lapse
Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
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Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652