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Harwood, Tracy
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Journal of marketing management : MM
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2
Journal of consumer behaviour : an international research review
2
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2
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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The business of gamification : a critical analysis
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Value construction in the creative economy : negotiating innovation and transformation
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ECONIS (ZBW)
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Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
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12
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
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13
Value transformation : from online community to business benefit
Harwood, Tracy
;
Boomer, Jason
;
Garry, Tony
- In:
Value construction in the creative economy : …
,
(pp. 243-264)
.
2020
Persistent link: https://www.econbiz.de/10012221743
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14
Internet of Things : understanding trust in techno-service systems
Harwood, Tracy
;
Garry, Tony
- In:
Journal of service management
28
(
2017
)
3
,
pp. 442-475
Persistent link: https://www.econbiz.de/10011758708
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15
"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy
;
Garry, Tony
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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16
The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony
;
Harwood, Tracy
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 380-388
Persistent link: https://www.econbiz.de/10009524497
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17
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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18
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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19
Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy
;
Garry, Tony
;
Broderick, Anne
-
2008
Persistent link: https://www.econbiz.de/10003380526
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20
Infiltrating an e-tribe : marketing with the Machinima [computerised games] community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10003819565
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