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A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep; Ranjan, Kumar Rakesh - In: Journal of macromarketing 42 (2022) 4, pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
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Co-creative entrepreneurship
Karami, Masoud; Read, Stuart - In: Journal of business venturing 36 (2021) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10012814492
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Service innovation : a service-dominant logic perspective
Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
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Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James; Dahl, Andrew J.; Swan, Eric L. - In: Journal of business research : JBR 121 (2020), pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
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Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696
Persistent link: https://www.econbiz.de/10012520333