Gur, Furkan Amil; Bouchet, Adrien; Walkup, Brian R.; … - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1762-1786
Purpose: The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach: This...