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Back to the future: Using mark...
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Marketing theory
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Tadajewski, Mark
86
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57
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42
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35
Grönroos, Christian
34
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31
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30
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29
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28
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27
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26
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24
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22
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19
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18
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17
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15
Freiling, Jörg
15
Huber, Frank
15
Layton, Roger A.
15
Svensson, Göran
15
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14
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14
Hanssens, Dominique M.
14
Neslin, Scott A.
14
Belz, Christian
13
Dholakia, Nikhilesh
13
Fader, Peter
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American Marketing Association
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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EconWPA
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Erasmus Research Institute of Management
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Edward Elgar Publishing
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Duncker & Humblot
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Hrvatsko Društvo za Marketing
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2
Walter de Gruyter GmbH & Co. KG
2
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2
AMA Summer Academic Conference <2021, Online>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
106
Marketing theory
101
Journal of historical research in marketing
86
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
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49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
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40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
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38
Journal of Historical Research in Marketing
36
International journal of hospitality management
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
The journal of services marketing
23
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
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20
Marketing intelligence & planning
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
148
RePEc
105
BASE
28
EconStor
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31
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
32
Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi
;
Herb, Stefan
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
Saved in:
33
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
34
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
Saved in:
35
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
36
Linking perceptual and behavioral customer metrics to multiperiod customer profitability : a comprehensive service-profit chain application
Larivière, Bart
- In:
Journal of service research : JSR
11
(
2008/09
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10003750002
Saved in:
37
Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mit einem Geleitwort von Christian Homburg
Steiner, Viviana
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804054
Saved in:
38
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
Saved in:
39
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
40
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
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