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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio; Troisi, Orlando; Vesci, Massimiliano - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
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Co-created value : multidimensional scale and nomological network
Busser, James A.; Shulga, Lenna V. - In: Tourism management : research, policies, practice 65 (2018), pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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Value co-creation in health care : a phenomenological examination of the doctor-patient encounter
Osei-Frimpong, Kofi; Owusu-Frimpong, Nana - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10011783973
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao; Dai, Hua; Salam, A. F. - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664