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Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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The role of business and friendships on wechat business : an emerging business model in China
Yang, Shuai; Chen, Sixing; Li, Bin - In: Journal of global marketing 29 (2016) 1/5, pp. 174-187
Persistent link: https://www.econbiz.de/10011654376
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon; Zhu, Dauw-Song; White, Louis P. - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.; Wang, Weisha; Wang, Zi; Yang, Ying - In: Industrial marketing management : the international … 116 (2024), pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen; Gu, Yu; Mou, Jian - In: Electronic commerce research 20 (2020) 1, pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Co-worker relationship quality : the role of commitment and trust in China
Horak, Sven; Klein, Andreas; Ahlf, Henning; Arya, Bindu; … - In: European journal of international management : EJIM 23 (2024) 1, pp. 31-59
Persistent link: https://www.econbiz.de/10015060801
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Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10012416537