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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Sima, Herbert; Chung, Henry F. L.; Liu, Yulong - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1406-1418
Persistent link: https://www.econbiz.de/10015083482
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Kundenzufriedenheit durch additive Dienstleistungen : ein kaufphasenspezifischer Operationalisierungs- und Messansatz für industrielle Märkte
Kieffer, Sonja - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10001679708
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Service quality and satisfaction in business-to-business services
Spreng, Richard A.; Shi, Linda Hui; Page, Thomas J. - In: The journal of business & industrial marketing 24 (2009) 8, pp. 537-548
Persistent link: https://www.econbiz.de/10009525702