//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Targeted advertising in the br...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Werbung
13,910
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,383
Theorie
10,921
Theory
10,719
Relationship marketing
10,075
Beziehungsmarketing
10,038
Brand management
8,839
Markenführung
8,785
Social Web
8,631
Social web
8,623
Werbewirkung
8,042
Advertising effects
7,815
Brand image
7,267
Markenimage
7,238
Online-Handel
6,418
Online retailing
6,405
USA
6,321
United States
5,916
Deutschland
5,909
Customer satisfaction
5,887
Kundenzufriedenheit
5,721
Germany
5,114
Electronic Commerce
5,016
Markenartikel
4,784
E-commerce
4,775
Brand
4,710
Service quality
4,521
Dienstleistungsqualität
4,472
Einzelhandel
4,421
Marketingmanagement
4,396
Marketing management
4,363
Retail trade
4,352
Marketing
3,839
Experiment
3,693
Verbraucherverhalten
3,607
Viral marketing
3,583
more ...
less ...
Online availability
All
Undetermined
39,411
Free
23,354
Type of publication
All
Article
74,145
Book / Working Paper
37,883
Journal
349
Other
39
Database
1
Type of publication (narrower categories)
All
Article in journal
59,913
Aufsatz in Zeitschrift
59,913
Graue Literatur
8,948
Non-commercial literature
8,948
Working Paper
7,697
Aufsatz im Buch
7,562
Book section
7,562
Arbeitspapier
7,054
Hochschulschrift
3,515
research-article
2,923
Thesis
2,358
Collection of articles of several authors
1,568
Sammelwerk
1,568
Aufsatzsammlung
1,068
Conference paper
658
Konferenzbeitrag
658
Case study
567
Fallstudie
567
Konferenzschrift
505
Bibliografie enthalten
483
Bibliography included
483
Lehrbuch
481
Dissertation u.a. Prüfungsschriften
435
Textbook
391
Ratgeber
372
Collection of articles written by one author
364
Sammlung
364
Guidebook
337
review-article
259
Reprint
221
Conference proceedings
218
review
204
Amtsdruckschrift
186
Government document
186
conceptual-paper
181
Article
170
Handbook
114
Handbuch
114
case-report
114
Statistik
108
more ...
less ...
Language
All
English
97,094
German
10,856
Undetermined
3,563
French
434
Polish
127
Spanish
113
Italian
87
Russian
61
Swedish
56
Danish
35
Dutch
32
Portuguese
28
Norwegian
24
Finnish
21
Hungarian
18
Romanian
13
Lithuanian
11
Slovak
11
Czech
8
Croatian
8
Serbian
7
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Gierl, Heribert
124
Han, Heesup
124
Belk, Russell W.
122
Bauer, Hans H.
117
Mattila, Anna S.
112
Phau, Ian
112
Pelsmacker, Patrick de
110
Grunert, Klaus G.
106
Huber, Frank
104
Kaiser, Harry M.
99
Wiedmann, Klaus-Peter
95
Eisend, Martin
86
Herrmann, Andreas
86
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Dwivedi, Yogesh Kumar
83
Sheth, Jagdish N.
83
Grewal, Dhruv
82
Khare, Arpita
80
Anderson, Simon P.
78
Septianto, Felix
76
Usman, Osly
76
Loureiro, Sandra Maria Correia
75
Chintagunta, Pradeep K.
73
Nayga, Rodolfo M.
71
Bagozzi, Richard P.
70
Laroche, Michel
69
Wansink, Brian
69
Agarwal, Sumit
68
Stavins, Joanna
67
Paul, Justin
66
Verhoef, Peter C.
65
Esch, Franz-Rudolf
64
Bruhn, Manfred
63
Jang, Soocheong
63
Walsh, Gianfranco
63
Gröppel-Klein, Andrea
62
Skiera, Bernd
62
Bruwer, Johan
61
Ko, Eunju
61
more ...
less ...
Institution
All
National Bureau of Economic Research
597
Springer Fachmedien Wiesbaden
262
OECD
64
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
IGI Global
51
American Marketing Association
41
Verlag Dr. Kovač
36
Information Resources Management Association
31
Books on Demand GmbH <Norderstedt>
30
International Energy Agency
30
Edward Elgar Publishing
28
C.E.P.R. Discussion Papers
26
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Haufe-Lexware GmbH & Co. KG
21
Nomos Verlagsgesellschaft
21
Zentralausschuss der Werbewirtschaft
21
Nordic Council of Ministers
20
Springer Gabler <Firma>
20
Université Paris-Dauphine (Paris IX)
20
Universität Mannheim
18
Friedrich-Schiller-Universität Jena
17
EconWPA
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
European Society for Opinion and Marketing Research
14
INSEAD
14
Agricultural and Applied Economics Association - AAEA
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
International Labour Organization (ILO), United Nations
12
Organisation for Economic Co-operation and Development
12
Springer International Publishing
12
Österreichisches Institut für Wirtschaftsforschung
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
Peter Lang GmbH
11
RWTH Aachen
11
Technische Universität Braunschweig
11
Christian-Albrechts-Universität zu Kiel
10
Erasmus Research Institute of Management
10
more ...
less ...
Published in...
All
Journal of business research : JBR
2,210
Journal of retailing and consumer services
2,032
International journal of hospitality management
839
International journal of consumer studies
781
Psychology & marketing
775
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
594
Journal of advertising research
549
SpringerLink / Bücher
545
European Journal of Marketing
508
Working paper / National Bureau of Economic Research, Inc.
491
Journal of Consumer Marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
441
European journal of marketing : EJM
437
NBER Working Paper
435
Journal of marketing communications
423
Journal of marketing research : JMR
422
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Tourism management : research, policies, practice
392
Journal of marketing
376
The journal of brand management : an international journal
372
Journal of travel and tourism marketing
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Journal of marketing management : MM
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
343
Journal of retailing
336
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Cogent business & management
319
International journal of advertising : the review of marketing communications
319
Journal of the Academy of Marketing Science
318
Technological forecasting & social change : an international journal
316
International journal of internet marketing and advertising : IJIMA
315
Young consumers : insight and ideas for responsible marketers
311
Marketing intelligence & planning
307
Journal of fashion marketing and management
305
more ...
less ...
Source
All
ECONIS (ZBW)
102,804
Other ZBW resources
3,848
USB Cologne (EcoSocSci)
3,013
RePEc
1,562
EconStor
892
BASE
192
OLC EcoSci
57
USB Cologne (business full texts)
40
ArchiDok
9
more ...
less ...
Showing
51
-
60
of
112,417
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
The effects of targeted digital
advertising
on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
52
Going all the way? : LGBTQ people's receptiveness to gay-themed
advertising
in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
53
Parents' literacy on mobile
advertising
aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
54
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
55
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
56
The effects of targeted political
advertising
on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
57
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
58
Who to show the ad to? : behavioral targeting in Internet
advertising
Xiong, Wei
;
Xiong, Ziyi
;
Tian, Tina
- In:
Journal of Internet and Digital Economics
2
(
2022
)
1
,
pp. 15-26
BT on user classification and provides a validation of BT for Internet
advertising
. …
Persistent link: https://www.econbiz.de/10014433761
Saved in:
59
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
60
The "Veblen" effect, targeted
advertising
and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
-
2016
Persistent link: https://www.econbiz.de/10011470958
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->