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Vom Staatsunternehmen zum Global Player : die Unternehmensentwicklung der Deutschen Lufthansa AG
Bozdag-Yaksan, Songül - 2008
Persistent link: https://www.econbiz.de/10003789234
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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Corporate social performance and financial based brand equity
Wang, Hui-ming Deanna - In: The journal of product & brand management 19 (2010) 5, pp. 335-345
Persistent link: https://www.econbiz.de/10008658566
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Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo; Blanch, Javier - In: Journal of business research : JBR 140 (2022), pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
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Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna; Sengupta, Sanjit - In: Journal of business research : JBR 69 (2016) 12, pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
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The antecedents of corporate reputation and image and their impacts on employee commitment and performance : the moderating role of CSR
Almeida, Maria da Graça Marques Casimiro; Coelho, Arnaldo - In: Corporate reputation review : an international journal 22 (2019) 1, pp. 10-25
Persistent link: https://www.econbiz.de/10012035763
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Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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Luftverkehr zwischen Markt und Macht (1919-1937) : Lufthansa, Verkehrsflug und der Kampf ums Monopol
Fischer, Albert - 2002
Persistent link: https://www.econbiz.de/10001714483
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Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10012179410