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Brand management
17,669
Markenführung
17,255
Brand image
11,166
Markenimage
11,052
Consumer behaviour
10,256
Konsumentenverhalten
10,128
Markenartikel
9,241
Brand
8,201
Relationship marketing
3,091
Beziehungsmarketing
3,080
Markenpolitik
2,240
Social Web
2,087
Social web
2,084
Deutschland
1,918
Online-Marketing
1,842
Internet marketing
1,817
Marketingmanagement
1,691
Marketing management
1,675
Germany
1,619
Werbewirkung
1,576
Advertising effects
1,554
Theorie
1,385
Theory
1,375
Marketing
1,226
USA
1,147
Luxury goods
1,144
Luxusgüter
1,142
United States
1,118
Werbung
1,083
Advertising
1,042
Herkunftsbezeichnung
1,040
Designation of origin
1,037
Corporate reputation
1,001
Firmenimage
996
Customer satisfaction
983
Kundenzufriedenheit
952
Tourismusmarketing
902
Tourism marketing
901
Brand equity
895
Einzelhandel
853
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All
Undetermined
9,858
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3,972
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Article
19,910
Book / Working Paper
8,315
Journal
65
Other
10
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14,315
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14,315
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3,300
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3,300
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1,172
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1,069
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1,069
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845
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764
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733
research-article
649
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561
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561
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493
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493
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359
Dissertation u.a. Prüfungsschriften
202
Conference paper
157
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157
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147
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119
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116
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116
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106
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99
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95
review-article
88
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87
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81
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78
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75
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67
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56
case-report
53
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46
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46
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40
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40
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36
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31
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21,795
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4,882
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1,419
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107
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27
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24
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23
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22
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16
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9
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8
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6
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6
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5
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5
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Author
All
Burmann, Christoph
162
Esch, Franz-Rudolf
155
Baumgarth, Carsten
97
Huber, Frank
92
Melewar, T. C.
79
Meffert, Heribert
77
Keller, Kevin Lane
75
Bruhn, Manfred
67
Sattler, Henrik
67
Bauer, Hans H.
62
De Chernatony, Leslie
59
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
45
Merrilees, Bill
44
Romaniuk, Jenni
44
Bang, Nguyen
43
Fournier, Susan
41
Foroudi, Pantea
40
Iglesias, Oriol
40
Herrmann, Andreas
39
Ko, Eunju
39
Völckner, Franziska
39
Schmidt, Holger J.
38
Strebinger, Andreas
37
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Christodoulides, George
34
Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Veloutsou, Cleopatra
33
Kernstock, Joachim
32
Dawes, John
31
Han, Heesup
31
King, Ceridwyn
31
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Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Université Paris-Dauphine (Paris IX)
39
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Université Paris-Dauphine
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
HAL
9
IGI Global
8
Springer Gabler <Firma>
8
Springer International Publishing
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
ISM University of Management and Economics
6
Lithuanian University of Agriculture
6
American Marketing Association
5
Edward Elgar Publishing
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
Siauliai University
5
ToKnowPress
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
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Journal of business research : JBR
777
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
355
Journal of Product & Brand Management
245
Psychology & marketing
203
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Marketing intelligence & planning
134
Journal of advertising research
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Journal of marketing management : MM
132
Strategic Direction
132
International journal of hospitality management
129
Journal of marketing
128
Tourism management : research, policies, practice
127
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of travel and tourism marketing
120
European Journal of Marketing
108
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Innovatives Markenmanagement
93
Marketing letters : a journal of research in marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Research
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
International journal of advertising : the quarterly review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
80
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ECONIS (ZBW)
25,404
Other ZBW resources
1,069
USB Cologne (EcoSocSci)
962
RePEc
597
EconStor
130
BASE
107
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
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Showing
51
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60
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28,300
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date (oldest first)
51
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
52
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
53
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
54
When does it pay off to link a
brand
name to a country?
Nes, Erik B.
;
Gripsrud, Geir
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
Saved in:
55
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
56
Brand
experimental value versus
brand
functional value : which matters more for the
brand
?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
57
Untangling the
brand
name from the branded entity : the conceptualisation and value of the established
brand
name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
58
Challenges of
brand
equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
59
Brewing the recipe for beer
brand
equity
Calvo Porral, Cristina
;
Bourgault, Normand
;
Calvo …
- In:
European research studies : an international …
16
(
2013
)
2
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
Saved in:
60
Drivers of value in the beer market : comparing an imported and a national
brand
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
- In:
European research studies : an international …
16
(
2013
)
3
,
pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
Saved in:
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