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Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
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Place branding - geographical approach : case study : Waterloo
Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...
Persistent link: https://www.econbiz.de/10011833678
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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal; Shafei, Reza; Fatemi, Adel - In: International journal of management practice : IJMP 16 (2023) 2, pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Developing a sense of place toolkit : identifying destination uniqueness
Jarratt, David; Phelan, Chris; Wain, Jenny; Dale, Sarah - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 408-421
Persistent link: https://www.econbiz.de/10012165723
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307
Persistent link: https://www.econbiz.de/10012292003