Blom, Angelica; Lange, Fredrik; Hess, Ronald L. - In: European Journal of Marketing 55 (2021) 13, pp. 177-201
Purpose: This paper aims to investigate whether customer satisfaction varies when presented with different types of omnichannel promotions (shopping goal-congruent vs shopping goal-incongruent and monetary vs non-monetary promotions) and if the effect on satisfaction is mediated by service...