Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10012653923
Persistent link: https://www.econbiz.de/10011722315
Purpose: This paper aims to investigate whether customer satisfaction varies when presented with different types of omnichannel promotions (shopping goal-congruent vs shopping goal-incongruent and monetary vs non-monetary promotions) and if the effect on satisfaction is mediated by service...
Persistent link: https://www.econbiz.de/10012638177
Persistent link: https://www.econbiz.de/10011440070
Persistent link: https://www.econbiz.de/10014546373
Persistent link: https://www.econbiz.de/10010479757
Persistent link: https://www.econbiz.de/10014558960
Persistent link: https://www.econbiz.de/10003438283
Persistent link: https://www.econbiz.de/10010422007
Persistent link: https://www.econbiz.de/10005348348