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Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image

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A comparison of brand equity strength across consumer segments and markets

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Building customer-based brand equity of domestic brands : role of brand equity dimensions

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A visitor-based brand equity perspective : the case of a public festival

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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty

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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)

Gundona, Ireneus; Yamoah, Fred A.; Haq, Irfan ul - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 403-423). 2023

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Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan

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perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …

Persistent link: https://www.econbiz.de/10012938842

The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions

Shirvani, Seyyed Milad; Motamedi, Negar; Mohtaram, Rahim - In: International journal of business information systems : … 35 (2020) 3, pp. 363-377

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The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia

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