Similar Search Results

Consumers’ Purchase Intentions Towards Global Brands : Psychological Underpinnings

Latif, Tehmina - 2018

consumer’s choice between global and local brand. Data was collected from 160 respondents belonging to diverse fields of life … variables in determining the consumers’ purchase intentions towards particular brand. The results of current study showed that … life satisfaction and emotional value are the most critical success factors behind global brand choice whereas …

Persistent link: https://www.econbiz.de/10014115449

A longitudinal analysis of country image and brand origin effects

Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930

Persistent link: https://www.econbiz.de/10013396342

Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago

Rambocas, Meena; Narsingh, Sunita Sandy - In: International journal of bank marketing 40 (2022) 4, pp. 701-723

Persistent link: https://www.econbiz.de/10013396395

Global vs local : analysis of the consumer-brand relationships in India

Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376

Persistent link: https://www.econbiz.de/10013398011

Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective

Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543

Persistent link: https://www.econbiz.de/10013391109

The impact of cultural variability on brand stereotype, emotion and purchase intention

Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123

Persistent link: https://www.econbiz.de/10013536012

Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country

Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10013536366

Does a sustainable orientation affect global consumers' relationships with international online brands?

Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023

Persistent link: https://www.econbiz.de/10014455390

Cued-recall asymmetries : the case of brand names and logos

Dommer, Sara Loughran; Parker, Jeffrey - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 669-684

Persistent link: https://www.econbiz.de/10014458461

When "global" becomes a challenge : the role of freshness in food brand preference formation

Baršytė, Justina; Ruzeviciute, Ruta; Neciunskas, Paulius - In: Journal of international marketing 31 (2023) 4, pp. 23-35

Persistent link: https://www.econbiz.de/10014435070