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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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A cross cultural study of juvenile response to anti-smoking advertisements
Quester, Pascale - In: Newer insights into marketing : cross-cultural and …, (pp. 29-46). 2016
Persistent link: https://www.econbiz.de/10011584101
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Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani - In: Global advertising practice in a borderless world, (pp. 144-157). 2017
Persistent link: https://www.econbiz.de/10011668022
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A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.; Torres, Ivonne M.; Niculescu, Mihai - In: Journal of marketing theory and practice 24 (2016) 4, pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
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Islamic marketing : a conceptual framework for political, cultural, and religious interrelatedness
Sarofim, Samer; Tolba, Ahmed - In: Islamic perspectives on marketing and consumer behavior …, (pp. 130-148). 2015
Persistent link: https://www.econbiz.de/10011611042
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Japan-Leitfaden : Mentalität, Marketing und Management-Methoden in Japan
Rive, Arnold - 2018
Persistent link: https://www.econbiz.de/10012061188
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Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Persistent link: https://www.econbiz.de/10011864300
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Transcultural marketing for incremental and radical innovation
Christiansen, Bryan (ed.); Yildiz, Salih (ed.);  … - 2014
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Provided...
Persistent link: https://www.econbiz.de/10011727890
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Handbook of research on effective marketing in contemporary globalism
Christiansen, Bryan (ed.); Yildiz, Salih (ed.);  … - 2014
"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...
Persistent link: https://www.econbiz.de/10011728057