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New directions in intra-cultural marketing research
Perren, Rebeca - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 211-218). 2022
Persistent link: https://www.econbiz.de/10013502477
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International marketing capabilities development : the role of firm cultural intelligence and social media technologies
Hazzam, Joe; Wilkins, Stephen - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 325-341
Persistent link: https://www.econbiz.de/10013358779
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Transcultural marketing : building customer relationships in multicultural America
Tharp, Marye C. - 2014
Persistent link: https://www.econbiz.de/10013530551
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Bezugsgruppeneinfluss auf Markenwahrnehmung und Selbstkongruenz : Ein interkultureller Vergleich zwischen Franzosen und Deutschen
Beuchel, Max - 2015 - 1., Aufl.
Persistent link: https://www.econbiz.de/10013435846
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Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur; Sharma, Shalini - In: Cultural marketing and metaverse for consumer engagements, (pp. 96-108). 2023
Persistent link: https://www.econbiz.de/10014287120
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Cultural marketing in the digital era
Taneja, Sanjay; Gupta, Muskan; Bhushan, Padam; … - In: Cultural marketing and metaverse for consumer engagements, (pp. 109-122). 2023
Persistent link: https://www.econbiz.de/10014287121
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Culture and its influence on elements of marketing mix
Malik, Reena - In: Cultural marketing and metaverse for consumer engagements, (pp. 123-130). 2023
Persistent link: https://www.econbiz.de/10014287122
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Metaverse and cultural marketing in hospitality and tourism
Kumar, Sanjeev; Dhiraj, Ankit; Hassan, Shuaibu Chiroma … - In: Cultural marketing and metaverse for consumer engagements, (pp. 224-233). 2023
Persistent link: https://www.econbiz.de/10014287133
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Appropriateness of WTP measurement approaches : a cross-cultural perspective
Wang, Ying - 2014 - 1. Aufl
Persistent link: https://www.econbiz.de/10010361532
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Interkulturelle Kommunikation in der Wirtschaft : Grundlagen und interkulturelle Kompetenz für Marketing und Vertrieb
Schugk, Michael - 2014 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010412196