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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Product differentiation in video games : a closer look at Fortnite's success
Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg - 2020
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we...
Persistent link: https://www.econbiz.de/10012223916
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Was Produkte unverwechselbar macht
Homburg, Christian; Staritz, Matthias; Bingemer, Stephan - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R. - 2009
Persistent link: https://www.econbiz.de/10003836092
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Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian; Staritz, Matthias; Bingemer, Stephan - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 31-56). 2011
Persistent link: https://www.econbiz.de/10008701322
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Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International game theory review 17 (2015) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
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Unique challenges of segmentation and differentiation for higher education
Story, John - In: Journal of marketing for higher education 33 (2023) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
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A marketing strategy for a new functional fish
Pereira, Luis Nobre; Mendes, Júlio; Mendes, Joana Pimentel - In: Aquaculture economics & management : official journal … 21 (2017) 3, pp. 334-354
Persistent link: https://www.econbiz.de/10011771039
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919