"This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively...

This paper analyzes the relationship between firms' use of big data analytics and their innovative performance for product innovations. Since big data technologies provide new data information practices, they create new decision-making possibilities, which firms can use to realize innovations....

Purpose: This paper synthesizes existing research on tools and methods that support data-driven business model innovation, and maps out relevant directions for future research. Design/methodology/approach: We have carried out a structured literature review and collected and analysed a...