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Explaining the Sales Transformation through an institutional lens

Corsaro, Daniela - In: Journal of business research : JBR 142 (2022), pp. 1106-1124

Persistent link: https://www.econbiz.de/10013169504

Identifying multi-channel value co-creator groups in the banking industry

Hosseini, Monireh; Shajari, Sepideh; Akbarabadi, Mina - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169723

A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425

This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of...

Persistent link: https://www.econbiz.de/10012888340

B2B engagement within an internet of things ecosystem

Soltani, Sadia - In: The journal of business & industrial marketing 37 (2022) 1, pp. 146-159

Persistent link: https://www.econbiz.de/10012797124

The effect of equity on value co-creation in business relationships

Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401

Persistent link: https://www.econbiz.de/10012798429

How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis

Jebarajakirthy, Charles; Saha, Victor; Goyal, Praveen; … - In: Journal of global information management 30 (2022) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10012799501

Value co-creation in online healthcare communities

Shirazi, Farid; Wu, Yun; Hajli, Ali; Zadeh, Arash H.; … - In: Technological forecasting & social change : an … 167 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012799851

Value co-creation through corporate social responsibility in a typical controversial industry : evidence from Macao

Guan, Jieqi; Sio, Sandy Hou In; Noronha, Carlos - In: Journal of global scholars of marketing science : … 32 (2022) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10012801707

The role of salespeople in value co-creation and its impact on sales performance

Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367

Persistent link: https://www.econbiz.de/10012802196

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845