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Show me the honey! : effects of social exclusion on financial risk-taking
Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 122-135
Persistent link: https://www.econbiz.de/10009777319
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Confidence and construal framing : when confidence increases versus decreases information processing
Wan, Echo Wen; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 977-992
Persistent link: https://www.econbiz.de/10009711952
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To be or not to be unique? : the effect of social exclusion on consumer choice
Wan, Echo Wen; Xu, Jing; Ding, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1109-1122
Persistent link: https://www.econbiz.de/10010353444
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Show me the honey! : effects of social exclusion on financial risk-taking
Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 17-30
Persistent link: https://www.econbiz.de/10010383380
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The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen; Jiewen Hong; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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How can stressed employees deliver better customer service? : the underlying self-regulation depletion mechanism
Chan, Kimmy Wa; Wan, Echo Wen - In: Journal of marketing 76 (2012) 1, pp. 119-137
Persistent link: https://www.econbiz.de/10009729585
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The influence of product anthropomorphism on comparative judgment
Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
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Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan; Wan, Echo Wen - In: Psychology & marketing 40 (2023) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
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Improving response rates in web surveys with default setting : the effects of default on web survey participation and permission
Jin, Liyin - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10008909606