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Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone; Lindenmeier, Jörg; Tscheulin, Dieter K.; … - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
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To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian; Das, Gopal - In: Psychology & marketing 39 (2022) 2, pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
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The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen, Ning; Espinoza Petersen, Francine; Lowrey, Tina M. - In: Journal of business research : JBR 146 (2022), pp. 84-94
Persistent link: https://www.econbiz.de/10013271377
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When a gift exchange isn't an exchange : why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
Givi, Julian - In: Journal of business research : JBR 129 (2021), pp. 393-405
Persistent link: https://www.econbiz.de/10012509627
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Prosocial fish consumption and implications for labeling policy
Kitano, Shinichi; Yamamoto, Naotoshi - In: Journal of behavioral and experimental economics 90 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012643125
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Eco depletion : the impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
Gidlöf, Kerstin; Lahm, Erik Stoltenberg; Wallin, Annika; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648955
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Conscience accounting : emotional dynamics and social behavior
Genîzî, Ûrî; Imas, Alex; Madarász, Kristóf - 2012
Persistent link: https://www.econbiz.de/10009741005
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 161-186
Persistent link: https://www.econbiz.de/10011672425