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61
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
; …
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
Saved in:
62
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun
;
Kim, Hyungsin
;
Chu, Hosang
;
Cho, Charles H.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
Saved in:
63
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
64
The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
146
(
2022
),
pp. 84-94
Persistent link: https://www.econbiz.de/10013271377
Saved in:
65
When a gift exchange isn't an exchange : why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
Givi, Julian
- In:
Journal of business research : JBR
129
(
2021
),
pp. 393-405
Persistent link: https://www.econbiz.de/10012509627
Saved in:
66
Prosocial fish consumption and implications for labeling policy
Kitano, Shinichi
;
Yamamoto, Naotoshi
- In:
Journal of behavioral and experimental economics
90
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012643125
Saved in:
67
Eco depletion : the impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
Gidlöf, Kerstin
;
Lahm, Erik Stoltenberg
;
Wallin, Annika
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648955
Saved in:
68
Conscience accounting : emotional dynamics and social behavior
Genîzî, Ûrî
;
Imas, Alex
;
Madarász, Kristóf
-
2012
Persistent link: https://www.econbiz.de/10009741005
Saved in:
69
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
70
Self-signaling and prosocial behavior : a cause marketing
experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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