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Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
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Social innovation for sustainability and the common good in ecosystems of the fourth sector : the case of distribution through alternative food networks in Valencia (Spain)
Belda-Miquel, Sergio; Ruiz-Molina, Eugenia; Gil Saura, Irene - In: Entrepreneurship in the fourth sector : entrepreneurial …, (pp. 141-167). 2021
Persistent link: https://www.econbiz.de/10012598666
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Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Service business 15 (2021) 1, pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
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E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie; Gil Saura, Irene; … - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
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Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance
Cantó-Primo, Mónica; Gil Saura, Irene; Frasquet … - In: Service business 18 (2024) 1, pp. 81-100
Persistent link: https://www.econbiz.de/10014504720
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Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.; Santos Arteaga, Francisco Javier; … - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 857-893
Persistent link: https://www.econbiz.de/10011433722