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Die Messung ethnischer und nationaler Identität von Kindern und Jugendlichen

Leszczensky, Lars; Gräbs Santiago, Aitana - 2014

Persistent link: https://www.econbiz.de/10013434907

Positive and negative sentiments towards other nations

Riefler, Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 89-109). 2017

Persistent link: https://www.econbiz.de/10011749724

Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption

Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074

Persistent link: https://www.econbiz.de/10014285963

Global brands in emerging markets : the cultural antecedents of global brand preference

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

Persistent link: https://www.econbiz.de/10011438542

Global advertising in a global culture

Gould, Thomas H. P; Gould, Thomas H. P. - 2016

Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of...