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The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers

Mai Ngoc Tran - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 262-278

Persistent link: https://www.econbiz.de/10012597997

Imagining "non-nationality" : cosmopolitanism as a source of identity and belonging

Smith, Irene Skovgaard; Poulfelt, Flemming - In: Human relations 71 (2018) 2, pp. 129-154

Persistent link: https://www.econbiz.de/10011894625

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

The importance of fashion : the Chinese and US Gen Y perspective

Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10010380438

Ethnic identity-based motivation : a model emergent from US Hispanic consumers

Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327

Persistent link: https://www.econbiz.de/10014289839

The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India

Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508

Persistent link: https://www.econbiz.de/10011312552

Reinterpreting cultural priming effects in cross-cultural consumer research

Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248

Persistent link: https://www.econbiz.de/10010233412

Impact of cultural differences on foreign customers' perceived local services

Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510

Persistent link: https://www.econbiz.de/10010198107

Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands

Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494

Persistent link: https://www.econbiz.de/10011443126

Cross-cultural research in international marketing : clearing up some of the confusion

Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662

Persistent link: https://www.econbiz.de/10011517557