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Assessing the effect of narrat...
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Ruyter, Ko de
169
Wetzels, Martin
160
de Ruyter, Ko
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Grewal, Dhruv
21
Lemmink, Jos
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Keeling, Debbie Isobel
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Mahr, Dominik
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Yu, Ting
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Bloemer, Josée
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Cox, David
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Keen, Cherie
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Dolen, Willemijn M. van
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ECONIS (ZBW)
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1
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
2
Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
Saved in:
3
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
- In:
New challenges to international marketing
,
(pp. 11-36)
.
2009
Persistent link: https://www.econbiz.de/10003850168
Saved in:
4
The power of self-efficacy change during service provision : making your customers feel better about themselves pays off
Beuningen, Jacqueline van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10008826883
Saved in:
5
Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
Saved in:
6
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko de
;
Jong, Ad de
;
Wetzels, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003926601
Saved in:
7
Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions
Brüggen, Elisabeth
;
Wetzels, Martin
;
Ruyter, Ko de
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009160893
Saved in:
8
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
9
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
10
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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