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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard; Haartsen, Tialda - In: Tourism planning & development 14 (2017) 2, pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
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The effects of traditional and electronic word-of-mouth on destination image : a case of vacation tourists visiting Branson, Missouri
Ishida, Koji; Slevitch, Lisa; Siamionava, Katia - In: Administrative Sciences : open access journal 6 (2016) 4/12, pp. 1-17
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...
Persistent link: https://www.econbiz.de/10012016373
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Explaining visit intention involving eWOM, perceived risk motivations and destination image
Hamouda, Manel; Yacoub, Imen - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10011846563
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Destination image components and word-of-mouth intentions in urban tourism : a multigroup approach
Papadimitriou, Dimitra; Kaplanidou, Kyriaki; … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 4, pp. 503-527
Persistent link: https://www.econbiz.de/10011912230
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eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy; O'Connor, Peter - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
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Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina; Dieck, M. Claudia tom; Wu, Shuang; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
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A qualitative pilot study exploring tourists' pre- and post-trip perceptions on the destination image of Macau
Chen, Zhaoyu - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10012179406
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The perceived image of multi-asset tourist destinations : investigating congruence across different content types
Bassols-Gardella, Narcís; Coromina, Lluís - In: Service business 16 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013172553
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Network interaction utility of user-generated content and destination image perception
Li, Bingzhou; Yu, Yue - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 343-362
Persistent link: https://www.econbiz.de/10013547696