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96
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95
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95
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94
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87
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86
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86
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86
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85
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84
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79
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91
Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
;
Goethals, Frank
;
Verbeke, Wouter
; …
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 9-21)
.
2012
Persistent link: https://www.econbiz.de/10009548210
Saved in:
92
The power of many : an assessment of managing internet group purchasing
Wei, Yujie
;
Straub, Detmar W.
;
Poddar, Amit
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10009295579
Saved in:
93
Kaufverhaltensforschung in Social Shopping Communities : dargestellt unter Berücksichtigung einer Logfile-Analyse
Holsing, Christian
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009655850
Saved in:
94
The future scope of
Netnography
and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
95
An insight of Facebook usage by Pakistan-based organisations : an application of
netnography
approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
96
A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan
;
Chauhan, Kalpana
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011306289
Saved in:
97
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
98
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
99
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
100
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
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