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Price-matching guarantees with endogenous consumer search
Jiang, Juncai; Kumar, Nanda; Ratchford, Brian Thomas - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
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Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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On Customized Goods, Standard Goods, and Competition
Syam, Niladri B.; Kumar, Nanda - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 525-537
Persistent link: https://www.econbiz.de/10007376822
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Strategic alliances in e-government procurement
Kumar, Nanda; Peng, Qian - In: International journal of electronic business 4 (2006) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10007276773
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Research NoteUsing Basket Composition Data for Intelligent Supermarket Pricing
Kumar, Nanda; Rao, Ram - In: Marketing science : the marketing journal of the … 25 (2006) 2, pp. 188-199
Persistent link: https://www.econbiz.de/10006870866
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Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404
Persistent link: https://www.econbiz.de/10006898244
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Special Section - Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404
Persistent link: https://www.econbiz.de/10006898290
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Effective category management depends on the role of the category*
Dhar, Sanjay K.; Hoch, Stephen J.; Kumar, Nanda - In: Journal of retailing 77 (2001) 2, pp. 165-184
Persistent link: https://www.econbiz.de/10006620276
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RESEARCH ARTICLES - The Effect of Relationship Encoding, Task Type, and Complexity on Information Representation: An Empirical Evaluation of 2D and 3D Line Graphs
Kumar, Nanda; Benbasat, Izak - In: Management information systems : mis quarterly 28 (2004) 2, pp. 255-282
Persistent link: https://www.econbiz.de/10006503980
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Locking the door but leaving the computer vulnerable: Factors inhibiting home users' adoption of software firewalls
Kumar, Nanda; Mohan, Kannan; Holowczak, Richard - In: Decision support systems : DSS ; the international journal 46 (2009) 1, pp. 254-264
Persistent link: https://www.econbiz.de/10008161931